HOW DOES #CANCELCULTURE AFFECT PUBLIC RELATIONS?

  

Cancel culture and public relations? Of course, one will wonder what these two things have to do with one another. Well sit tight as you might find what you are about to read interesting.

The logic behind cancel culture is in the name itself, it is a new approach for poking and criticizing popular people or celebrities for the unusual things they might be doing or behaviors they might be conducting themselves in.

                                               (Read more - justice or intimidation))

 Without any doubt, this is a pressing issue, and it has an influence on the public relations industry as well as social media. The society and the media are already flooded with the negative influence generated by cancel culture hence public relations professionals find themselves in the crossfire because they are dependent on the society and the media as well.

As you may all know that public relations practitioners (PRPs) use social media as source of communication with the public or society, but they do not have any control or whatsoever on how the messages they share are reciprocated. This means that the public has the power to say anything about the public relations practitioners more especially criticize the brands they are representing and in return this might be one of the disadvantages of the use of social media by PPRs.

                                            (click link on how to avoid cancel culture)

 Cancel culture is a trendy topic especially on twitter, now when it happens that it is ranking as the highest trend, the brands and PRPs are unable to reach a good number of people with their messages as twitter will be flooding with the #cancel culture. Sometimes the PRPs share messages that relate to the trend but are sensitive to social media users and users eventually will come for them and ambush the brand. 

On the other hand, cancel culture can be perceived as the modern approach for the public voice to be heard and justice to be prevailed. Public relations practitioners can use this space to hear out the public's concerns about the brands they represent, it can also be way of finding an effective solution when working on a brand’s campaign. Cancel culture does address issues of immorality and accountability of brands therefore it gives a chance to these brands to look themselves in the mirror and rectify their mistakes or intentional misconducts. At the end of the day, the world is suggesting that cancel culture must be cancelled. 

 watch this video " cancel culture needs to be cancelled."