BRAND PULSE - YOUR WEEKLY DOSE

                                                  (Eskom announces permanent load shedding) From a balanced supply of electricity across the whole South African country, what really went wrong, it has been almost 16 years now since load shedding was introduced. Electricity is being cut off in some parts of the country for certain hours and sometimes for the whole day because the Eskom utility is unable to provide or generate enough electricity for the whole country at once.  So far it has become that one topic that everybody talks about every second of the day, from verbal conversations in schools, households, the streets, in transports, actually everywhere to  all the social media platform hence it is always on the trending list every day. Although load shedding is not a good thing at all, the public relations industry can steal the shine, or should I...

    Cancel culture and public relations? Of course, one will wonder what these two things have to do with one another. Well sit tight as you might find what you are about to read interesting. The logic behind cancel culture is in the name itself, it is a new approach for poking and criticizing popular people or celebrities for  the unusual things they might be doing or behaviors they might be conducting themselves in.                                                 (Read more - justice or intimidation))  Without any doubt, this is a pressing issue, and it has an influence on the public relations industry as well as social media. The society and the media are already flooded with the negative influence generated by cancel culture hence public relations professionals find themselves in the crossfire because they are dependent on the society and ...