BRAND PULSE - YOUR WEEKLY DOSE

  The meaning centered approach as a theory of communication refers to an approach that focuses on communication between people or groups and it is centered on understanding and producing shared meaning, for example ESKOM is trying to share a message to its clients and customers so customers can fully understand where the organization stand on the issue of alternative energy.   It is concerned with what communication is rather than how and why it works and describes communication through human contact. By examining how human interaction creates organizational reality, the meaning-centered communication method offers a framework for understanding organizational communication.  The  method focuses on how people interact within an organization to produce and interpret meaning, emphasizing the importance of meaning-making in communication. This approach views communication as a social structure through which people collectively create and interpr...

 BY NATHAN MASHIANE The Avian influenza outbreak which has caused a distress in the poultry industry continues to dribble the economy and poultry farmers, the effect extends to pinch the daily poultry consumer’s pockets. South African issues like load shedding, fuel price hikes and crime have always affected poultry farming and production, but this virus has made matters worse. There is now a number of stores that are running out of poultry stock on the shelfs ever since the recent outbreak of the bird – flu, this confirms a massive shortage of supply because millions of birds and poultry products are being culled and destroyed to minimize the spread of the virus. This results in high prices of poultry products in stores.      Situation analysis The recently discovered bird-flu outbreak is a virus that has been there since 1800s, it was first discovered in 1878 in northern Italy. It was named the Avian flu, meaning bird flu from the Kurdish language. The av...